In truth, more or less, it could be said that – at the end of the day – “marketing is marketing is marketing“, regardless of the size of the marketing campaigns, and across all industries. The online or offline techniques are basically the same regardless of the size of the company or marketing campaign. It’s just that some methods have to be modified, “upsized” or downsized based on the client’s marketing budget. Also, marketing methods and techniques are CONSTANTLY changing as the Internet continues to evolve. In any case, our team here at American Marketing Solutions can technically serve businesses, business professionals, non-profit organizations and even politicians in pretty much any vertical, any area and regardless of the size of the organization or campaign… from small local campaigns to regional marketing campaigns to national and even international campaigns. So, if you don’t see your industry, niche or business type anywhere on this page, don’t make the mistake of thinking we can’t help you, since it’s likely we can! Every vertical in which we shine today started with our first client in that niche, and then a second and so on. So, whether you see you see information about your type of business below or not, please contact us and let us know how we can help. If we can help, we will. If not, we’ll find someone who can!
That being said….
Honing & Refining Our Skills Over The Years
Just as you probably have in your field, American Marketing Solutions has a long line of experience (and success) in developing marketing campaigns for clients in a vast variety of industries and verticals. In today’s digital age, most of the marketing campaigns we design and implement for our clients tend to be digital marketing campaigns (online), mainly because as the Internet has grown and become more popular and accessible to the masses, experience has taught us that our clients get FAR more “bang for their marketing buck” from digital marketing rather than offline methods. However. because we’ve been at this since 1989 (before the age of the Internet), we have plenty of experience with offline marketing and lead generation campaigns as well. Believe it or not, there are still a few business niches in which offline marketing and lead generation methods work best.
Developing and maintaining expertise in specific industries requires that we are always continuing to educate ourselves on the quickly evolving changes specific to each industry so that we can service our clients more effectively.
Some of the areas in which we specialize include:
- Local Businesses (SMB’s & SME’s)
For more information about our work some of these verticals, please see below:
Industries In Business To Business (“B2B”)
Business to business (or “B2B”) marketing can be a challenge for business owners across all industries who are great at what they do, but need to be able to “put their best foot forward” for their prospects and clients. Unfortunately, most business owners don’t really know how to do that. Being great at the business you’re in doesn’t necessarily mean you’re create at marketing or public relations, especially as fast as they are evolving!
In today’s uncertain economic times, prospective customers and clients of B2B businesses are as discerning as ever about the vendors they work with. One mistake – especially online – can make the difference in whether or not you earn a prospect’s business. We’ve even seen entire businesses CLOSE DOWN over such mistakes!
Additionally, marketing (especially ONLINE marketing) isn’t just some side thing… a small part of other industries you can learn in a semester in school. Marketing is its own industry with its own unique skill-set that takes years to master, not days or weeks. This being the case, the safest and most cost-effective strategy is for you to do what YOU do best, and let us do what WE do best!
“If you think our services cost too much, wait until you see how much it costs you to do it yourself!” – Unknown Wise Man
Industries In Business To Consumer (“B2C”)
In reality, all of the concepts described above for B2B businesses pretty much hold true for B2C companies as well. Savvy consumers are wary of ripoff companies, and have no idea whether or not YOU are one of them, unless marketing is done just right.
Because of the wide array of options available to consumers today, standing out in an increasingly difficult marketplace is becoming increasingly challenging. How much passion you have for quality customer service, how skilled you are in your industry, how long you have been in business and even how “nice” you or your people are is all entirely irrelevant if no one knows about it! A strong marketing campaign can – and usually DOES – make all the difference.
Helping local businesses compete with “the big boys” on a fraction of the marketing budget often wielded by the larger companies is a big specialty of ours. This vertical is where our founder started, based on his passion and desire for “… re-establishing the American Dream one idea at a time…”. There is nothing we love more than to see the light in the eyes of a struggling local business owner when they begin to see numbers from us they never thought possible!
Much of what we have learned over the years about conserving marketing dollars for our clients while maximizing their revenue has come from working with local businesses from around the globe. The experience we’ve gained as a result of working with them has been truly invaluable as we’ve grown to work with larger clients in more verticals, and with larger marketing budgets. Today, we continue to use that experience to help local businesses like yours create a successful integrated marketing strategy, and on even the strictest of marketing budgets!
Want To Learn More?
If you’d like to learn more about these or the other industries in which American Marketing Solutions may be able to help, as well as what we can do to help you “get where you want to go” achieving your marketing goals, please use the form and information in the “Contact” section of our website to reach out to us today! We can’t wait to hear from you, and look forward to working with you!