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FAQ’s

Frequently Asked Questions

In this section of the American Marketing Solutions website, we are putting together a list of the most frequently asked questions being asked by our visitors and valued clients, as well as providing the answers for them.  For your convenience, to see the answer to the question in which you are interested, simply click on that question to be taken directly to that answer.

We expect that this section will constantly be updated, so please check back often as we continue to grow our site!


List Of FAQ’s

General Questions

Basic SEO & SEM Questions

More Advanced SEO & SEM Questions

Critical Financial Questions


FAQ’s And Their Answers

General Questions

Why is American Marketing Solutions the full service marketing company I should choose to fulfill my marketing needs, regardless of whether they are online, offline or both?

This is one of the most important questions you could possibly ask, and the answer is just as important.  If you don’t read anything else in this FAQ section of our website, we encourage you to read this answer very carefully.  To see the answer to this very important question, please click here:

Why American Marketing Solutions?

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Basic SEO & SEM Questions

What is SEO?

Simply put, Search Engine Optimization (“SEO”) is the process of getting a particular website ranked highly in the search engines.   Through their knowledge of what search engines are looking for in order to consider a web page relevant for a particular keyword or keyword phrase, search engine professionals work their magic through slight alterations in the technical code of each web page to make each page more “search engine friendly”.  They also perform work off the target website in order to show search engines that a page is more relevant as well.

For a more detailed explanation of SEO, please click on the following link:

What is SEO?

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What is SEM?

While SEO deals specifically with optimizing a web page or web pages to rank well on the search engines, SEM (search engine marketing) is a broader, more general term that deals with more than just your web pages.  In SEM, at least as we practice it here at American Marketing Solutions, we are focused on dominating the search engines for your targeted keywords and keyword phrases (“search terms”).

To learn more about what we mean by “dominating our target market online through SEM”, please click here:

American Marketing Solutions’ SEM

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What is the difference between search engine optimization (“SEO”) and search engine marketing (“SEM”)?

This answer soon to come!

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What is PPC?

Pay per click (PPC) is an online advertising model used primarily on search engines in which advertisers pay their host only when someone clicks on the ad.  Basically, PPC allows you to immediately jump to the top of the search engines for your key terms and pay only when someone responds to your advertisement. When you engage American Marketing Solutions to manage your PPC campaign, we manage your entire campaign to ensure the highest possible return on investment.  Part of what we do for our valued clients for whom we manage PPC campaigns is to be sure we are targeting the right keywords and keyword phrases for you.  We also manage split testing and other methods of ensuring optimal performance of your website in terms of how well your website is converting visitors into sales.

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How long does SEO take?

The answer to this question depends on several factors, but the question is a fair question to ask when considering services such as those from American Marketing Solutions.  It’s important to have an idea of how long it will take to see a return on your investment.  So, our President & CEO, Mr. Rick Upshaw, has provided a detailed answer on this subject in an effort to give you a fair understanding of why there is no real “cut and dry” answer (and why anyone who says there is one is lying to you!)

To see Mr. Upshaw’s detailed answer to this question, please click on the following link:

How long does SEO take?

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What is the SEO process?  How does it work?

This answer soon to come!

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More Advanced SEO & SEM Questions

What does “Social Media Marketing” have to do with search engine optimization (“SEO”) or search engine marketing (“SEM”)?

This answer soon to come!

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What does “Mobile Marketing” have to do with search engine optimization (“SEO”) or search engine marketing (“SEM”)?

This answer soon to come!

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What does “Video Marketing” have to do with search engine optimization (“SEO”) or search engine marketing (“SEM”)?

This answer soon to come!

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Do you use any “black hat SEO” techniques?

This answer soon to come!

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What search engines do you target?

This answer soon to come!

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Critical Financial Questions

Why is American Marketing Solutions the full-service marketing company I should choose to fulfill my marketing needs, regardless of whether they are online, offline or both?

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How much does American Marketing Solutions charge?

This answer soon to come!

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How can I save money on American Marketing Solutions’ services?

This answer soon to come!

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How can I possibly afford SEO services with the economy being so bad?

This answer soon to come!

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What kind of ROI can I expect from an investment into marketing services from American Marketing Solutions?

This answer soon to come!

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